Website
Local HVAC Website Cleanup
Cleaned up a service business website so the main services, service area, phone number, and quote path were easier to find.
- Clearer service pages
- Click-to-call above the fold
- Quote path easier to find
For Local Service Businesses Ready To Stop Losing Leads
Is Your Website Sending Jobs To Your Competitors?
MurdockOps helps local service businesses clean up the website, Google presence, lead capture path, and follow-up gaps that quietly cost calls, quotes, reviews, and booked jobs.
- Built for HVAC, roofing, plumbing, lawn care, contractors, truck repair, and local service businesses.
- No long-term contracts. No tech headaches. Just a clearer path for calls, forms, reviews, and follow-up.
- Websites, Google presence, lead tracking, missed-call follow-up, and review requests.
New Lead2m ago
HVAC Repair
Quote requested · Local customer
+12 New Reviews
This month · Google
Missed Call
Auto follow-up sent
“Sorry we missed you! This is MurdockOps HVAC — can we book your repair?”
Job Booked
Tuesday 9:00 AM
Confirmed via text
4.9
Google rating
Built forHVACRoofingPlumbingLawn CareContractorsTruck Repair
Founder-Led ReviewSchedule Free Review
Dustin Murdock Helps Owner-Led Service Businesses Find the First Fix.
Most owners I talk to are not lazy or careless. They are busy. They are doing the work, answering calls, sending estimates, handling customers, and trying to keep the business moving.
I started MurdockOps to help owner-led service businesses step back, see what is actually happening, and clean up the parts that are costing time, leads, or control.
Sometimes that means a better website. Sometimes it means Google visibility, lead tracking, follow-up, or workflow cleanup. The point is to fix the right thing first.
The Real Problem
Your Website Should Help People Contact You — Not Just Sit Online.
Most local businesses do not have a traffic problem. They have a call, form, and follow-up problem.
Visitors leave without calling
Contact forms go unanswered
Missed calls turn into lost jobs
Reviews are not being collected
Competitors look more professional
There is no simple place to track leads
The Offer
Free Website & Lead Flow Review
Dustin reviews the places where service businesses often lose control of calls, forms, reviews, Google visibility, and follow-up.
Website clarity
Google presence
How leads come in
Calls and forms
Follow-up gaps
Review requests
Lead tracking
Service-area visibility
Missed opportunities
What to fix first
Why This Works
Built Around Revenue, Not Vanity Design.
Clear Message
Your visitor understands what you do in seconds.
Better Conversion
Every section pushes toward a call, form, or booked audit.
Faster Follow-Up
Leads are captured and followed up with before they go cold.
More Trust
Reviews, proof, mobile polish, and professional design increase buyer confidence.
What We Build
Practical Fixes For Calls, Forms, Reviews, And Follow-Up
Every service is meant to make the next job request easier to see, answer, track, and follow up with.
Service Business Websites
Mobile-first sites built for HVAC, roofing, plumbing, and contractor businesses so calls and quote requests are easy to act on.
Lead Capture
Quote forms, click-to-call buttons, call tracking, and a simple lead list so job requests are easier to see.
Missed-Call Follow-Up
Automatic text-back on every missed call, plus appointment reminders and lead nurture so busy crews stop losing work.
Review Requests
Automated review requests after each job that build the Google reputation local customers check before they call.
Local SEO Foundations
Service and service-area pages, on-page structure, and local trust signals so you show up when neighbors search.
Free Website & Lead Flow Review
A clear, no-jargon review of your website, Google presence, contact flow, and obvious follow-up gaps.
The Process
Simple Process. Fast Execution.
No drawn-out timelines or confusing handoffs. Four clear steps from review to the next practical fix.
01
Review
Dustin reviews your website, Google presence, contact flow, and follow-up against the jobs you want more of.
02
Plan
You get a plain recommendation on what should be fixed first and what can wait.
03
Set Up
If it makes sense to work together, we clean up the website, forms, tracking, follow-up, or review flow.
04
Keep It Clear
The goal is simple: fewer missed opportunities and a clearer way to handle new job requests.
Proof Of Work
What This Looks Like In Practice
A grounded look at the kind of cleanup MurdockOps handles for local service businesses.
Reviews
Review Request Flow
Mapped a simple post-job review request path so completed customers can be asked at the right time.
- Post-job request timing
- Direct Google review link
- Owner-friendly process
Lead Capture
Lead Tracking Sheet
Set up a practical Google Sheets lead tracker so calls, forms, and follow-up notes can stay in one place.
- Google Sheets CRM
- Call + form notes
- Simple status tracking
Follow-Up
Lead Alert Workflow
Built a lightweight n8n workflow that sends a Telegram alert when a new lead comes in.
- n8n workflow
- Telegram notification
- Faster owner visibility
Google
Google Presence Review
Reviewed the places a local customer checks before calling: Google profile, reviews, services, and contact path.
- Google profile check
- Review strategy
- Service-area clarity
Example Workflow
What It Looks Like Running
New lead captured — quote request auto-followed up in seconds.
Missed-call text back — every missed call gets an instant reply.
Review request queued — the owner knows what happens after the job.
Before / After Website Cleanup
Built around everyday service business pressure
HVAC callsRoofing estimatesPlumbing formsLawn care requestsTruck repair leads
Risk Reversal
Schedule Free ReviewStart With a Free Website & Lead Flow Review.
Before you spend money on a new site or tool, find out where leads, calls, forms, Google visibility, or follow-up are getting messy.
- No pressure
- No long-term contract required
- Clear recommendations
- Built for calls, forms, and follow-up
Packages
Pick the Level That Fits Your Business.
Transparent starting prices. Final scope is set after a quick review so you only pay for the work that should happen next.
Website Foundation
For owners who need a professional, mobile-first website that builds instant trust.
Starting at $800One-time build
- 5-page service business website
- Mobile-first, fast-loading design
- Quote request forms
- Click-to-call buttons
- Local SEO foundation
Most PopularSchedule Free Review
Website + Follow-Up Setup
For businesses that need a website plus a clearer way to capture and follow up with job requests.
Starting at $1,500Build + lead setup
Everything in Foundation, plus:
- Lead capture + simple tracking
- Missed-call text-back
- Review requests
- Appointment reminders
- Call tracking + analytics
Service Area Support
For established businesses that need more service-area pages, proof, reporting, and cleanup over time.
CustomScoped to your market
Everything in Setup, plus:
- Service-area landing pages
- Case study + review showcases
- Ongoing page and follow-up improvements
- Monthly performance reporting
- Workflow cleanup
Not sure which fits? Start with a free review and we'll tell you straight.
FAQ
Questions, Answered.
How long does a website take to launch?
Most projects launch quickly once we have your content and access. A simple website cleanup moves fastest, while follow-up and tracking work takes a little longer. You get a clear timeline after the review.
Do I own the website?
Yes. The website we build is yours. We set things up so you are never locked into us or dependent on a single platform to keep your site online.
Can you work with my current domain?
Absolutely. We can build on your existing domain or help you set one up. Either way, we handle the technical details so you do not have to.
What types of businesses do you work with?
Local service businesses such as HVAC, lawn care, roofing, plumbing, contractors, truck repair, and home services — companies that need more calls, more leads, and better follow-up.
What if I already have a website?
Many owners already have a website, but the calls, forms, Google profile, or follow-up path are not clear. We start with a review to decide whether to improve, rebuild, or leave it alone.
Can you help with reviews and follow-up?
Yes. Reviews and follow-up are often where local businesses miss easy opportunities. Dustin looks at what happens after someone calls, fills out a form, or finishes a job.
What happens after I schedule a review?
You send the basics, Dustin reviews your website, Google presence, lead flow, and obvious follow-up gaps, then you get a clear recommendation on what should be fixed first.
Ready To Stop Losing Leads?
Schedule a free review and see where your website, Google presence, lead capture path, or follow-up may be costing you opportunities.
Schedule Free Review